We build the products,platforms and brands thatcompanies run on.
Drams is an independent studio for strategy, design and engineering. We take ideas from a first conversation to a launched product, and look after the software businesses already depend on.
- Halden PayBackend
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- Coffee RoastersEst. 2024 — LagosìlúÌlú Coffee RoastersBranding
- 9:412G ▮▮▯Sannu,AminaMaize today · Giwa market₦38,500per 100kg bag · ↑ 6% this week▶Your cropsEditMaize₦38,500+6%Sorghum₦41,200+2%Soybeans₦52,000−3%Groundnut₦66,800+4%PricesMarketsAdviceMe9:412G ▮▮▯Markets near youMaize · per 100kg bag · updated 7:20amGiwa12 km away₦38,500NearestZaria31 km away₦40,100Higher than GiwaKaduna Central48 km away₦41,800Higher than GiwaSaminaka77 km away₦36,900Higher than GiwaPricesMarketsAdviceMeFieldnoteZero to one
- dispatch.marlow.nlAll systems operational99.98%Uptime in the twelve months after handoverBefore takeoverTodayMarlow FreightCare & maintenance
- Search units, tenants…⌘KSchedule viewingSaveRent collected · May86%● Paid 122● Due 11● Late 9Auto-remindersLate feesTenant portal● Paid● Due in 3 days● Overdue● DraftTessera Design System · v1.0 · 112 componentsTesseraUI / UX
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probability9 min read·✓ Saved for offlineProbability measures how likely an event is to happen. If you roll a fair die, there are six possible outcomes, and each one is equally likely.
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- Disciplines
- Strategy, design, engineering, care
- Industries
- Fintech, health, logistics, agriculture, education, property, F&B
- Based in
- Lagos, working worldwide
- Studio time
- --:--:-- WAT
Most agencies pick a lane. We built Drams around the whole life of a product.
The first idea, the brand that carries it, the software behind it, and the years of care that keep it running. One team, accountable from start to finish, with no hand-offs to a stranger halfway through.
We are also the parent company of a growing group of ventures. We hold our own products to the same standard we hold yours, and we bring what we learn back to every client.
Selected work
Recent work,across every discipline.
Browse the work by discipline
Five wayswe can help.
For founders and operators with conviction but no product yet. We pressure-test the idea, define the smallest version worth building, design and engineer it, then stay to help you learn from real users.
- Typical duration
- 10 – 16 weeks
- Typical team
- 4 – 6 people
What’s included
- Discovery sprints and problem framing
- Product strategy and scoping
- Prototyping and user testing
- MVP design and engineering
- Launch, analytics and iteration
Senior engineers who write software meant to be read, run and changed for years. APIs, data platforms, payment systems, web and mobile applications, built with tests, observability and documentation as part of the work, not an afterthought.
- Typical duration
- 8 weeks – ongoing
- Typical team
- 2 – 8 engineers
What’s included
- Backend services and APIs
- Web applications (React, Next.js)
- Mobile applications (React Native)
- Data modelling and integrations
- Cloud infrastructure and CI/CD
Research-led UX and precise UI. We map how people actually work, design the flows that fit, and hand engineering a design system rather than a pile of screens.
- Typical duration
- 4 – 12 weeks
- Typical team
- 2 – 4 designers
What’s included
- User research and journey mapping
- Information architecture
- Interaction and visual design
- Design systems and component libraries
- Usability testing and accessibility audits
Naming, strategy, identity systems and the graphic design that carries them into the world: packaging, signage, campaigns and the product itself.
- Typical duration
- 6 – 10 weeks
- Typical team
- 2 – 4 people
What’s included
- Brand strategy and positioning
- Naming and verbal identity
- Logo and identity systems
- Packaging and print
- Campaign and social design
Inherited a codebase nobody wants to touch? We audit it, stabilise it, and modernise it in place, without a risky rewrite. Then we keep it healthy with monitoring, patching and a team that knows it well.
- Typical duration
- Ongoing retainer
- Typical team
- 1 – 4 engineers
What’s included
- Technical audits and risk reports
- Stabilisation and incident response
- Incremental migration and refactoring
- Performance and cost optimisation
- Ongoing maintenance retainers with SLAs
No black boxes.Working software every two weeks.
- 01Week 1 – 2
Understand
Stakeholder interviews, user research and a hard look at the numbers. We leave with a written brief everyone has signed.
- 02Week 2 – 4
Shape
Architecture, flows and prototypes. Big decisions get made early, on paper, where they are cheap to change.
- 03Two-week cycles
Build
Design and engineering ship together in short cycles. You see working software every fortnight, not slides.
- 04Ongoing
Sustain
Launch is the midpoint. We measure, maintain and improve, or hand over cleanly to your own team with full documentation.
- Products shippedSince 2021
- 10
- Industries servedFintech to entertainment
- 4
- Median uptimeAcross systems we maintain
- 99.97%
- Average client relationshipMost stay
- 2.5 yrs
A studio, and thecompanies it builds.
- TallyBookkeeping, invoicing and tax filing for small businesses that run on mobile money.In market
- KilnStorefronts and fulfilment for independent makers selling across West Africa.In market
- HarbourOperating software for facility managers of mixed-use buildings.Building
- FieldnoteMarket prices and advice for smallholder farmers, co-founded with Ibrahim Musa.In market
- UntitledSomething for the people who keep the lights on. More soon.In stealth
In their words
“They asked better questions about our business in the first week than our previous vendor did in two years. The platform they shipped is the reason we closed our Series A.”